Building stronger, sustainable, synergetic business structures with CorAlliance®

A partner growth model for today.

Business consultant laughing with a client during a meeting.

The alternative business growth model to franchising

CorAlliance® is an innovative model that helps small and medium-sized businesses expand with a completely different approach to franchising. It works through a membership agreement between the brand owner (Principal) and local business operators (Members), who pay to join the CorAlliance®. By coming together under one brand, Members benefit from the Principals brand strength, buying power, broader market reach, access to proven systems, and support, all while still owning and running their own businesses independently. It's a flexible way for businesses to expand and succeed.

An alternative partner growth model to franchises, licenses, contractor arrangements and cooperatives
Build a thriving network of businesses under your brand
Grow your brand through investment from committed operators
Ideal for owners passionate about mentorship and helping others find success
Attract top talent and skilled workers by offering a pathway to business ownership

Learn more about the benefits of CorAlliance®

There are two distinct Member profiles in a CorAlliance®

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Profile One

Seeking Self Employment

Many people find self-employment a highly appealing prospect, although few have the confidence to make the leap.
Through a CorAlliance® model, established business owners (you) offer individuals assistance with starting and setting up their own businesses, with valuable access to the Principals brand, systems, buying power, and range of support options.

The CorAlliance® Principal essentially operates as a business ecosystem providing access to valuable resources and benefits a start-up wouldn't otherwise have.

Profile Two

Small Operators

Statistically, only 20% of those who have the confidence to start their own business will still have a viable operation after 2 years. Usually, a lack of systems, processes, marketing, supply arrangements, and brand strength sees many start-ups fail, and owners are back in the workforce or contracting to larger organisations.

Through a CorAlliance® model, established businesses (you) provide smaller operators valuable access to brand strength, buying power, established systems, and support while maintaining ownership of their business.

CorAlliance® - A Different Mindset

Unlike other *partner models, where the brand owner provides strict guidelines for all areas of operation, in a CorAlliance® model, the Principal takes a collaborative and democratic approach to the relationship with Members. The strength of the model lies in its purpose, which is to empower small businesses to thrive in a competitive landscape by offering a supportive ecosystem for collaboration, learning, and mutual success.

Essentially, CorAlliance® delivers value to members far beyond their reach as an independent operator in the industry, resulting in Member retention for the Principal through reciprocated benefits rather than rigid contracts.

*Franchise

How is CorAlliance® different?

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